Psychology

In the previous article, we’ve talked about what is & how we can make an engagement plan. Other than to help conceptualize & document your app’s engagement method, we can use the concept of engagement plan to analyze what engagement methods are being used by other apps. For this article, we will be analyzing down Forest app’s engagement plan. 4 Intrinsic Motivation In the previous article, we’ve talked about 4 intrinsic motivations of people & how an engagement plan targets them....

If you’re trying to make a live service app, you’d want your users to keep using your app for a long time after they install it. This way, you’ll likely get more from your users, either in the form of data or direct profit from whatever business model you’re using. But, how can we get users to keep using our application? One way to do that is to make an engagement plan...

Have you ever suddenly wanted to start good habits at the beginning of the year? Either it’s exercising, doing something creative, or just regularly tidying your room. Well, you’re not alone. According to a survey conducted by NPR and The Marist Poll in 2018, 44% of American adults say that they were likely to start a positive habit after the big day. But, somewhat interestingly, another research suggests that only 20% of those people stay with their positive habit, at least for a habit of working out....